South Africa skyline at golden hour
Nation Brand Intelligence · Compiled May 2026

Inspiring
new ways
for South Africa.

The official custodian of the Nation Brand — Brand South Africa stewards how the country is seen, traded with, invested in and travelled to. This is the live command-centre view of the work, the people and the proof.

Established
2002
Headcount
≈ 98
Country offices
3
Clean audits
3 in a row
S&P upgrades SA — first in nearly 20 yearsFATF Grey-List: removedEU High-Risk list: removed (29 Jan 2026)G20 Presidency 2025 · theme: SolidarityDavos 2026 · SA House · 49 PromenadeNation Brand Forum · 19 March 2025Mining Indaba 2026 · Selele leads delegationS&P upgrades SA — first in nearly 20 yearsFATF Grey-List: removedEU High-Risk list: removed (29 Jan 2026)G20 Presidency 2025 · theme: SolidarityDavos 2026 · SA House · 49 PromenadeNation Brand Forum · 19 March 2025Mining Indaba 2026 · Selele leads delegation
Headline · 01 · The Pulse

The pulse, right now.

Six numbers Brand SA leadership watches every week — drawn from the most recent PMG hearings, the FY24/25 audit cycle and the 2025 global indices.

G20 2025Soft Power ▲3× Clean AuditsS&P Upgrade
Latest Total Revenue
R187m
FY24/25 · +R20m over 5 yrs
Consecutive Clean Audits
3
FY22/23 → FY24/25
APP Targets Met
92%
Q3 FY25/26 · 12 of 13
Soft Power Score
44.9
▲ +1.2 · Rank 38 (▲1)
Global Innovation Index
61
of 139 · 2nd in Sub-Saharan Africa
G20 Summit Activity
R3.6bn
Johannesburg, Nov 2025